Samsung has officially reduced the price of its flagship smartphone, the Galaxy S24 Ultra, in India. The premium device, which was launched earlier this year, is now available at a significantly lower price. If you are planning to upgrade your smartphone, Samsung would be a better choice for you.
The Samsung Galaxy S24 Ultra was launched at the beginning of 2024. It has experienced several significant price cuts in India. Here is a detailed analysis of the major price cuts:
| Date | Original Price | Discounted Price | Effective Price (with offers) | Total Reduction | Details |
|---|---|---|---|---|---|
| Sep 12, 2024 | ₹1,29,999 | ₹1,09,999 | — | ₹20,000 | Samsung introduced a limited-period offer with ₹8,000 cashback and ₹12,000 upgrade bonus. (ETTelecom.com) |
| Oct 17, 2024 | ₹1,29,999 | ₹98,999 | — | ₹31,000 | Available during Amazon’s Great Indian Festival Sale, no exchange required. (Digit, Financial Express, News9live) |
| Jan 21, 2025 | ₹1,29,999 | ₹99,985 | ₹67,486 | Up to ₹67,513 | Discount via Amazon with exchange and ICICI card offers. (TOI, Hindustan Times, Business News Today) |
| Jan 27, 2025 | ₹1,29,999 | ₹99,354 | — | ₹30,645 | Price drop followed Galaxy S25 Ultra launch. (Financial Express, India TV, Business News Today) |
| Mar 5, 2025 | ₹1,29,999 | ₹99,999 | — | ₹30,000 | Flat ₹30,000 off on Amazon. (Digit, India TV News, News9live) |
| Mar 17, 2025 | ₹1,29,999 | ₹99,580 | ₹96,683 | ₹33,406 | Additional ₹2,897 bank discount applied. (Digit) |
As the above table, Samsung have given the massive discount on the Jan 21, 2025, which was around ₹67,513.
Reason Behind The Price Drops
🔍 1. Mid-Year Sales Strategy
Smartphone brands often cut prices mid-year to boost sales and clear inventory before launching new devices in the second half—like Samsung’s upcoming Galaxy Z Fold/Flip 6 series.
📱 2. Intense Market Competition
Rivals like OnePlus 12, Xiaomi 14 Ultra, and iPhone 15 Pro are offering strong features at competitive prices. Samsung needs to stay aggressive to maintain its premium market share.
📉 3. Stabilizing Demand
Initial hype for new flagships tends to fade a few months after launch. A price drop helps re-ignite interest and attract price-sensitive buyers.
🛒 4. Promotional Offers & Seasonal Discounts
May-June often sees summer sales and promotional events (online and offline). Brands like Samsung use these opportunities to draw in more customers.
🧠 5. Push for Galaxy AI Adoption
Samsung wants more users to experience its new Galaxy AI features (like Live Translate, Circle to Search, Note Assist, etc.), and a price cut lowers the barrier.
Key Specification Of Samsung Galaxy S24 Ultra
📱 Display
- Size: 6.8-inch
- Type: QHD+ Dynamic AMOLED 2X
- Refresh Rate: 1–120Hz adaptive
- Brightness: Up to 2600 nits
- Protection: Corning Gorilla Glass Armor
🔋 Battery
- Capacity: 5000mAh
- Charging:
- 45W wired fast charging
- 15W wireless charging
- Reverse wireless charging (Wireless PowerShare)
⚙️ Performance
- Chipset: Snapdragon 8 Gen 3 for Galaxy (4nm, custom overclocked)
- RAM: 12GB LPDDR5X
- Storage: 256GB / 512GB / 1TB UFS 4.0
- OS: Android 14 with One UI 6.1
- AI Features: Galaxy AI (Live Translate, Circle to Search, Note Assist, etc.)
📸 Camera System
- Rear Quad Camera:
- 200MP (f/1.7) Wide, OIS
- 12MP (f/2.2) Ultra-Wide
- 10MP (f/2.4) 3x Telephoto, OIS
- 50MP (f/3.4) 5x Telephoto, OIS
- Front Camera: 12MP (f/2.2), 4K video support
- Zoom: Up to 100x Space Zoom (optical + digital)
🛡️ Build & Durability
- Frame: Titanium (first time on Galaxy)
- Glass: Gorilla Glass Armor front & back
- Water/Dust Resistance: IP68 rated
📡 Connectivity & Extras
- 5G (SA/NSA), Wi-Fi 7, Bluetooth 5.3
- Ultrasonic In-Display Fingerprint Sensor
- USB Type-C 3.2
- S Pen (built-in)
- No microSD slot / no headphone jack
✅ Where It Is Value for Money
| ✅ Feature | Why It Matters |
|---|---|
| Titanium Design | Premium, durable, and lighter than aluminum. |
| Top-tier Display | Industry-best brightness (2600 nits), QHD+ 120Hz AMOLED. |
| Camera System | Exceptional versatility—200MP main, 5x telephoto, strong zoom. |
| Performance | Snapdragon 8 Gen 3 (Galaxy version) is among the fastest chips. |
| AI Features | Galaxy AI (e.g. Live Translate, Note Assist) adds productivity. |
| Long-term Updates | 7 years of OS and security updates—matches Google & Apple. |
⚠️ Where It May Not Be Value for Everyone
| ⚠️ Limitation | Explanation |
|---|---|
| High Base Price | Even with discounts, it starts around ₹98,999+. |
| No Expandable Storage | No microSD card support—limited to internal storage. |
| No Charger in Box | Must buy separately, increasing cost. |
| Heavy Device | At ~232g, it may feel bulky to some users. |
💸 Conclusion
- If you want a premium flagship with excellent cameras, long-term support, and cutting-edge features, yes—it’s worth it, especially after the recent price drops.
- If your usage is more casual (social media, calls, web browsing), you’ll find better value in mid-range phones.
